Get ROCKWOOL Ready

Part of a £3bn government plan to reduce carbon emissions, the Green Homes Grant is giving 600,000 homeowners in England up to £10,000 to make energy efficiency improvements to their homes. 

The scheme operates in two stages, requiring homeowners to undertake what is known as ‘primary’ measures before being eligible to apply for ‘secondary’ measures. Importantly, the scheme does not allow more to be spent on secondary measures than primary, and given insulation is eligible for the grant as a primary measure, this represents a huge sales opportunity for merchants.

What does this mean for you?

Trade customers will be specifying insulation that meets the energy efficiency needs of the Green Homes Grant, but you can give them even more by stocking ROCKWOOL.

Part of the Trade Insulation range, ROCKWOOL Thermal Insulation Roll will not only improve the thermal efficiency of a home, but the non-combustible, stone wool will help to add value by making homes safer and quieter with advanced fire and acoustic performance.

Access tailored marketing support

With the Green Homes Grant Scheme only open until March 2021, time is of the essence when it comes to maximising your insulation sales… which is why ROCKWOOL has developed specialist marketing support for our merchants.

Access merchant toolkits which allow you to choose from tailored content, including:

• Blogs
• Social media assets
• Newsletter materials
• Podcasts
• Bespoke support

Plus, you can make the web version of our Green Homes Grant App available through your own channels – just ask us how.

To request further details on our Green Homes Grant insulation marketing support, email merchant@rockwool.co.uk